Giveaway. Win a copy of Equilibrium!

Make It Magic giveaway. Win a copy of Equilibrium! Spread the word.




What trick would you like to win? Tell us in the comments.






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(open to U.S. shipping address only)

Who's ready?

Are you ready for Halloween? What is your annual get together like?

Happy 4th!

Hope everyone has a happy 4th of July! Keep the magic alive.

Favorite magic book

What is your favorite book about magic? I enjoy reading and learning. Especially if I can learn a new magic trick, or method. Sometimes it's great to look in my old books and find something I had forgotten, or was not interested in before, and realize what a great trick it is. One of my favorite books is The Mark Wilson Complete Course in Magic. How about you?

How much do you practice?

How much do you practice? When you get a new magic trick, how much do you practice before you show it to someone? How do you know when you are ready? In our shop, we are constantly getting new tricks to sell, so we are constantly learning new tricks and patter. Sometimes it’s fun to demo it for the first time for customers. Sometimes we have to demo it a few times to work out the bugs and make it our own. Sometimes we even change everything. Some of you may know that I (Rick) also write children’s articles and stories. One of my favorite authors on the craft is James Scott Bell. A favorite quote of mine is in his book Revision and Self Editing in which he quotes a famous ball coach who said, “Practice doesn’t make perfect. Perfect practice makes perfect.” How do you practice? When do you know you’re ready?

Check this out!

Book In A Class by Himself: Don Alan In A Class by Himself: The Legacy of Don Alan The Most Eagerly Anticipated Book of the New Millennium! This landmark work has finally been fully and dramatically captured in multi-faceted, multi-mediated form by Jon Racherbaumer, and L & L Publishing is proud to offer a vital masterwork written the way magic books should be written. Not only are all of Don Alan's signature tricks explained in meticulous detail, but his unique format, important sub-text, psychology and presentation - the life-blood of what set Don Alan apart from the rest, is fully explained. These are the aspects which made his entertaining routines the prevailing paradigm of 20th Century Close-up Magic. You will get an inside look at what made Don Alan the most talked about and most copied close-up entertainer of all time. And you will learn the whys and hows of his synergistic routine-making and the all-important underlying themes: the Circle of Fun, the uses of environmental and personal spaces, picking players, timing, control, momentum, interrogation strategy, and much more . . . "With this book, whole new generations of magicians will not only discover who originated so much of what they take for granted, but also will have the opportunity to study some of the most influential and important and wonderful presentations and routines in all of close-up magic." - Eugene Burger Hardbound, 309 Pages, 330 Freeze-Frame Photos 41 items, including Don Alan's professional Pretty Sneaky Act, which is comprised of 13 action-packed, fully developed presentations Introductions by Eugene Burger and Ron Bauer A retrospective review of Don Alan's Magic Ranch television series Two behind-the-scenes, candid, and thought-provoking interviews with Don. 16 Scrapbook Photos Make It Magic

Welcome to the new blog site

Hi all. Thanks for visiting our new blog site. What is on your mind today about magic? Let us know.